What is a transactional email?

Transactional emails are sent to recipients as a result of an event, an action or to notify something. Here are several examples of transactional emails:

• Password reset
• Order Confirmation
• Email summary from account creation 
=> Activation email after the account has been created
• Recap of the activity on the account

Such emails are aimed at supporting and guiding your recipients.

Unlike marketing or bulk emails, transactional emails are wanted inbox, so it is key they be delivered to your recipients.

For extra info, consult our dedicated online help and read the article