What is reputation score?

The reputation score is an in-house indicator Tipimail set to evaluate your deliverability from the providers' point of view.

This score is based on:

• the trigger emails you sent
• the quality of the recipients database you use
• your recipients' commitment

You are made to know the actions to take so that your deliverability is enhanced.

For more information on the reputation score, go to the online help and read the dedicated article.