• FAQ /
  • Deliverability /
  • What is the role of blacklist?
  • What is the role of blacklist?

    Once an email resulted in a bounce return or triggered a complaint, we report the email address in a blacklist.

    Each time you are sending an email, we will search these lists for the recipient's email address. If the email address is present then we will block it otherwise we would send an unwanted email.

    The idea is to preserve your reputation and deliverability as well as the IP address used.